The Launch of Summerfest By 17 Summer!

Tonight is the launch of SummerFest by one of my favorite restaurants 17 Summer!

Located in one of the oldest buildings in Lodi, New Jersey — 17 Summer is an exceptional culinary adventure focused on modern Italian cuisine. Created a logo and menu design to launch their first after hours pop up "SummerFest by 17 Summer". With a menu of traditional German street food, the logo was designed to feel unique but still tied to the location at 17 Summer and the brand that had already developed life-long customers. The existing brand's leaf was swapped for an oak leaf, which is not only Germany's national tree but also represents humble beginnings, endurance, and strength. A simple and clean menu design with a grid-like border was developed to highlight the select items.