The Barrow House: The Power Of Brand Personality

Do you struggle to have customers remember or notice you? Perhaps your business' personality and unique point of view is what's missing from your brand and all the important elements of it — logo, website, business cards, and so on. As a designer, I really enjoy meeting with clients in order to listen and get to know their business. My job is to translate that knowledge into great, clear and consistent design that communicates directly to their target customer so that they can begin to develop a relationship. Whether it's when they look up your website for the first time or pull into your parking lot, first impressions really do matter. 

This is why I really enjoyed working on the branding and graphic design for The Barrow House. These owners have a strong sense of who they are and they understand the value of good design. 

The Barrow House is a colonial-style Farmhouse located in Clifton, NJ featuring rustic american farm fare, a rotating 80-bottle wine list, handmade specialty cocktails & a robust craft beer selection. Following the success of their first restaurant, Cowan's Public, the owners wanted to develop a unique but equally strong brand presence for their new endeavor.  

Based on the concept for the restaurant, I developed a logo and visual designs for menus, signage, business cards, T-shirts, napkins, coasters, matchbooks, promotional materials, and website. The drink menus were staggered onto a clipboard for easy browsing by customers. Signage and matchbooks featured witty illustrations to convey the brand's personality. A photo booth, styled like an old telephone booth, featured gold leaf graphics on the door's window. A responsive website continued the brand presence online. 

Interested in talking about your business' brand and how you can improve it? Email me here


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