The Launch of Summerfest By 17 Summer!

Tonight is the launch of SummerFest by one of my favorite restaurants 17 Summer!

Located in one of the oldest buildings in Lodi, New Jersey — 17 Summer is an exceptional culinary adventure focused on modern Italian cuisine. Created a logo and menu design to launch their first after hours pop up "SummerFest by 17 Summer". With a menu of traditional German street food, the logo was designed to feel unique but still tied to the location at 17 Summer and the brand that had already developed life-long customers. The existing brand's leaf was swapped for an oak leaf, which is not only Germany's national tree but also represents humble beginnings, endurance, and strength. A simple and clean menu design with a grid-like border was developed to highlight the select items.


The Barrow House: The Power Of Brand Personality

Do you struggle to have customers remember or notice you? Perhaps your business' personality and unique point of view is what's missing from your brand and all the important elements of it — logo, website, business cards, and so on. As a designer, I really enjoy meeting with clients in order to listen and get to know their business. My job is to translate that knowledge into great, clear and consistent design that communicates directly to their target customer so that they can begin to develop a relationship. Whether it's when they look up your website for the first time or pull into your parking lot, first impressions really do matter. 

This is why I really enjoyed working on the branding and graphic design for The Barrow House. These owners have a strong sense of who they are and they understand the value of good design. 

The Barrow House is a colonial-style Farmhouse located in Clifton, NJ featuring rustic american farm fare, a rotating 80-bottle wine list, handmade specialty cocktails & a robust craft beer selection. Following the success of their first restaurant, Cowan's Public, the owners wanted to develop a unique but equally strong brand presence for their new endeavor.  

Based on the concept for the restaurant, I developed a logo and visual designs for menus, signage, business cards, T-shirts, napkins, coasters, matchbooks, promotional materials, and website. The drink menus were staggered onto a clipboard for easy browsing by customers. Signage and matchbooks featured witty illustrations to convey the brand's personality. A photo booth, styled like an old telephone booth, featured gold leaf graphics on the door's window. A responsive website continued the brand presence online. 

Interested in talking about your business' brand and how you can improve it? Email me here


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