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Branding & Website Designer for Small Business

Strategic branding and custom Squarespace websites by a website designer for small business owners who want to look established, build trust, and grow with confidence.

Based in New Jersey — serving clients everywhere.

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15+ years experience

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Squarespace Circle Member

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NJ + nationwide

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15+ years experience ⚹ Squarespace Circle Member ⚹ NJ + nationwide ⚹

You’ve built experience in your work, now your brand and website should reflect that. As a website designer for small business, I help entrepreneurs and growing businesses create professional branding and custom Squarespace websites that feel cohesive, intentional, and aligned with where their business is headed.

If you’re done with DIY or ready to invest in doing it right,
you’re in the right place.

Who I Work With

Small business owners who value quality, strategy, and professionalism.

You’re a great fit if:

You’re a small business owner or entrepreneur
You want a website that looks credible, polished, and professional
You’re busy and don’t want to figure out branding or web design on your own
You’re ready to invest in working with an experienced designer — not a cheap or rushed solution

I specialize in service-based businesses (wellness providers, dietitians, event professionals, consultants, creatives), and I also work with brick-and-mortar and product-based businesses.

Four webpage designs with pink, purple, and peach color themes for a yoga and wellness center featuring images of people practicing yoga, meditation, pet activities, and event schedules.

Featured Services

Branding & Logo Design

$1950

Designed for small businesses and solo founders. Larger or more complex projects are quoted custom.

A simple, strategy-first process that dives into your business and translates it into a distinctive, one-of-a-kind brand. You’ll leave with a cohesive identity and files for every touchpoint so you look polished everywhere.

Discovery Questionnaire & Strategy Call
Moodboard & Creative Direction
Primary Logo, Secondary Logo, Submark
Color Palette & Font Recommendations
Brand Style Guide
All File Formats For Both Print And Web
Discovery — Brand questionnaire, kickoff call, and inspiration alignment.
Direction — Moodboard presentation to define tone, color, and style.
Design — Logo concepts and refinements to create a cohesive brand suite.
Build-Out — Final logo files, brand guidelines, and branded collateral.
Handoff — File delivery, Canva or doc templates, and how-to video training.
Most clients go from unsure to aligned and polished in 4–6 weeks.

Custom Squarespace Website

$3950 (Up to 5 Pages)

Designed for small businesses and solo founders. Larger or more complex projects are quoted custom.

With the brand in place, a search-friendly Squarespace site is designed and built to look great, load fast, and stay easy to update. Clear structure, mobile polish, basic SEO, and training are included so you can manage it with confidence.

Site architecture + wireframes

Guided copywriting for each page (your input + ChatGPT-enhanced editing)

Custom design and build in Squarespace

Integrations (forms, scheduling, email, Instagram feed, etc.)

Mobile optimization + basic accessibility best practices

On‑page SEO setup (titles, meta, headings, image alt text)

Go‑live checklist, domain/SSL setup

Training library + 2 weeks post‑launch support
Discovery — Client homework includes logins, copy, and photos. Followed by a kickoff call to review content and goals for the site.
Direction — Wireframes outline the structure, flow, and how copy will be presented on each page.
Design & Build — A sample page is presented to show design look and feel. Once approved, the full Squarespace site is built using provided content and imagery.
QA & SEO — Site is optimized for SEO, checked for mobile responsiveness, and prepped for launch.
Handoff — Training videos are provided for making updates. Domain is connected and the site is launched. Ownership is transferred to the client’s Squarespace account, with two weeks of post-launch tech support.
Most clients go from concept to confidently launched in 6–8 weeks.

Popular Add-ons & Support

$950
A clear keyword plan and optimized pages that strengthen rankings and visibility.
Who it’s for
Add to a new website project or apply to an existing site (up to 7 pages). Delivered in partnership with our SEO specialist.

What’s included
- Competitive analysis (up to 3 competitors)
- Keyword research (up to 50 keywords) + page-by-page strategy (up to 7 pages)
- On-page optimization: titles, metas, headings, URLs, image alt text (up to 7 pages)
- Heading tagging & page structure formatting (up to 7 pages)
- Google tools setup (Search Console + Analytics)
- Google Business Profile optimization
- 30-day and 90-day progress check templates
- Bonus: 2 blog outlines
A cleaner, faster, more effective site—without starting from scratch.

Who it’s for
Sites built by Patrice Horvath Design or any existing Squarespace website that needs improvements, upgrades, or training.

Packages
- 4 hours — $324 (save 10%)
- 8 hours — $612 (save 15%)
Packages valid for 60 days.

Use it for
Content updates and new sections • SEO improvements • Email opt-in/freebie setup • Design customization (including light CSS/plugins) • Upgrade from 7.0 → 7.1 • Live training or “how-to” videos • And more
$160
(If you book a new website package within 60 days, this fee is applied to your project total.)

Actionable fixes that make an immediate impact on clarity, UX, and SEO.

What you get
- A punch-list doc with prioritized recommendations
- A Loom video walkthrough of findings
- A scoped proposal for implementation (optional)
Custom proposals by request
On-brand materials that extend your identity across every touchpoint.
What’s available
Business cards and stationery • Brochures, menus, rack cards • Signage and posters • Social media templates • Lead magnet PDFs and guides • Email campaign design • Event or presentation materials • and more

Rave Reviews

"Patrice was phenomenal to work with! She designed my business logo, brand, and my website! She was always responsive, knowledgable and thorough in all of her communication! She even provided video tutorials on how to edit the content that she created! If you're ready to take your business to the next level, Patrice should be your next call!"

— Brittany M., BAM By Brittany Events
“Patrice has completely blown me away with her creativity and website development skills. I highly recommend her! I shared my vision, and every time she brought it to life beautifully. From merch and branding to website design, her work consistently exceeds my expectations—I’m impressed every single time. She is also extremely organized and has excellent time management skills, which makes working with her such a smooth and enjoyable experience.”

— Lindsay R., Breathe2Flow
"Working with Patrice on my website was such a positive experience from start to finish. She brought a thoughtful, organized, and creative approach to every part of the process and truly took the time to understand both my vision and the feeling I wanted my site and practice to convey. I especially appreciated her patience while I sorted through my ideas and her ability to balance aesthetics with functionality. The final site feels polished, thoughtful, and very aligned with my voice while still being easy for clients to navigate."

— Lauren C., Owner of Lauren Cohen Nutrition
"Working with Patrice was amazing. She is the best of the best. My new website looks amazing. She was so easy to work with and is extremely organized which made the whole process very smooth. I’m very glad I went with Patrice for my new website and I highly recommend her for anyone looking to create a new website for their business."

— Mike P., Picarello Productions
"Patrice is excellent at what she does. She created a beautiful logo for my company which was better than I could have imagined. I feel like she truly understood the brand I was going for when I really couldn't put it into words. The same is true for her web design. She's super professional, creative, and smart. I enjoyed the experience so much that she's designing a second site for me!"

— Coley C., Coley Conter Education
"Working with Patrice was a seamless, inspiring experience. What began as a few colors and a vision quickly became a beautiful, impactful brand and website. Her expertise brought everything together effortlessly—I couldn’t be happier with the result!"

— Heather H., Holding Space Postpartum

Frequently Asked Questions

Have a different questions? Contact us here.

- Fill out the contact form with as much detail as possible, and we’ll respond within 2 business days with a link to book a free 30-minute discovery call via Google Meet.
- If we’re a good fit, we’ll send over a contract and invoice for a 50% deposit. Once received, your project is officially booked.
Yes! Our standard billing structure is:
- Branding: 50% upfront, 50% near the end.
- Websites: 50% upfront, then 25% midway, and 25% at completion.
Payments can be made via credit card or bank transfer directly through the invoice.
At this time, we do not offer logo-only design. Branding involves strategy and research, and my process ensures a cohesive and high-quality outcome. If you’d like tweaks to an existing logo, we can provide an estimate for that.
I specialize in Squarespace because it’s visually beautiful, user-friendly, and includes built-in tech support. For some projects, I incorporate custom code to achieve unique design elements tailored to your brand.
Prefer Wix or Shopify? Referrals provided.
Yes! Your website will include:
- SEO-optimized titles, tags, image alt text, and SSL security.
- Image optimization for faster loading times.
- A PDF guide outlining SEO best practices.
If you need more advanced SEO, check out our SEO Starter Kit, which includes keyword research, Google Analytics setup, and more.
Yes! We are available to provide custom estimates for additional print and design collateral, such as: brochures, ads, social media graphics and other marketing materials
If you have a specific request, feel free to reach out, and we’d be happy to discuss your needs.

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