High-quality images are essential for any small business website, especially if you work in visually driven industries like interior design, wellness, or photography. But large image files can slow your site down, negatively impacting both your SEO and your user experience. That’s why knowing how to reduce image size in KB is so important—especially if you’re managing your own site post-launch.

In this post, I’ll walk you through how to export and compress your images from mb to kb for optimal web performance using free online resize image tools. I’ll also share my Squarespace-specific tips for maintaining visual quality level while keeping your site running fast. Following these steps will help you resize without losing quality.

Looking to start a graphic design business? You’re probably standing in the same place I stood in 2016—excited, nervous, and wondering what you’re missing. I left agency life to become a business owner after six years and built my studio as a brand and web designer serving small businesses in New Jersey and all over the United States (with some clients in other countries!). I didn’t have anything figured out. What I had was a desire to start a freelance business, a willingness to learn in public, and a clear vision for the different kind of life I wanted.

Looking to create a meaningful, memorable brand for your doula business? The right logo is one of the first—and most powerful—steps you can take. In this post, I’ll share doula logo ideas through the lens of a real client case study: Holding Space Postpartum. From custom branding to a Squarespace website and SEO strategy, this project shows how visual identity can help doulas connect, grow, and serve with clarity.

As a small business owner, you already know the value of a strong online presence—but how do you keep visitors engaged after they leave your website? One of the most effective ways to achieve this is through a lead generation tool—a valuable freebie that turns website visitors into email subscribers. This strategy not only helps in building your email listbut also establishes a connection with your audience by providing them something useful in exchange for their contact information. In this post, you’ll learn how to create a lead magnet that converts, with actionable tips for using tools like Squarespace, Mailchimp, and Canva, along with insights from my own design process to help you craft a compelling offer that resonates with your target audience and drives conversions.

Whether you're just starting your email list or looking to refine your strategy, let’s walk through how to craft the best leadmagnet that’s beautiful, brand-aligned, and results-driven.

In the fast-moving world of digital marketing, blogging remains one of the most effective and versatile tools small business owners can use to drive traffic to your website, build authority, and connect with their target audience. If you’ve ever wondered, "What is the purpose of blog?" — you're not alone. In this post, we’ll break down exactly what a blog is, how it has evolved, and why blogging is still a smart strategy in 2025 (especially for small businesses).

As a web designer who builds SEO-friendly Squarespace websites for small business owners, I recommend good blog writing not only for visibility, but for connection, credibility, and long-term growth. I use blogging for my own business and marketing, and in this guide, I’ll show you how to do the same.

When you're launching a Mexican restaurant, your logo is one of the most powerful tools in your branding arsenal. It's not just a visual—it's your first impression, your identity, and your chance to communicate your restaurant’s personality before guests even step inside. In this post, we’ll explore how to create a perfect Mexican restaurant logo that feels both authentic and modern, with a behind-the-scenes look at the branding for Nomada, a high-end restaurant in Verona, NJ.

Choosing the right website builder is a big decision for small businesses and solopreneurs. With so many platforms promising ease, customization, and SEO benefits, it’s easy to feel overwhelmed. Two of the biggest names that come up again and again are Squarespace and Wix. In this guide, I'll walk you through the real differences based on my firsthand experience as a Squarespace web designer who’s helped clients successfully transition from Wix to Squarespace. Let's dive into the "Squarespace vs Wix" showdown and find the best website builder for your business!

When it comes to opening or rebranding a restaurant, your logo is often the first impression you make on potential customers. It's more than just a pretty symbol—it's a reflection of your concept, your personality, and your customer experience. As a brand designer who has worked with several hospitality clients and restaurant owners across New Jersey, I know firsthand how a thoughtful, well-executed logo can help a restaurant stand out from the competition.

In this post, I’ll walk you through what makes a great logo for restaurant owners, share real-world examples from clients I’ve partnered with, and offer tips to create a restaurant logo and cohesive, standout brand that draws people in—even before they taste the food.

A professional website is essential for therapists looking to attract clients to their private practice. But choosing the right website builder can feel overwhelming. For counselors and mental health professionals seeking simplicity, design flexibility, and SEO benefits, Squarespace consistently stands out as the best website builder for therapists. I’ve also found my clients find it easy to use compared with another website tool like Wix or Wordpress.

In this post, we’ll explore why a strong website matters for many therapists, what features to prioritize, and how Squarespace, a popular website builder, can help you create a calming, client-friendly therapy website that attracts your ideal audience.

As technology evolves, so do website design trends. For small business owners, keeping up with these trends isn’t just about aesthetics—it’s about creating a website that attracts, engages, and converts website visitors into customers and amkes a great first impression of your business. In 2025, modern website design will be more intuitive, interactive, and personalized than ever before. This guide explores the top web design trends in 2025 that will dominate and small businesses need to embrace and implement to stay ahead of the competition.

A well-optimized website is essential for small businesses looking to attract clients and grow online. Whether you're using a Squarespace website or another platform, auditing your site ensures it's functional, user-friendly, and search-engine optimized. This guide will walk you through a comprehensive website auditing checklist to help you improve performance, usability, and SEO. Plus, download our free website auditing checklist to stay on track!

A well-designed website is essential for any small business looking to establish credibility, attract clients, and convert website visitors into potential customers. But what should every web page include to be effective?

As a Squarespace designer specializing in small business web design, I’ve helped service providers like dietitians, interior designers, and wellness professionals build sites that showcase their expertise, product, or service, and generate leads. Whether you're building a new site or refining an existing one, here’s what your successful website must include to stand out.

If you own a Squarespace website, you’ve likely come across discussions about privacy policies and other legal documents. These aren’t just for show—a privacy policy is a critical component of any website that collects personal data, whether it’s a visitor’s name, email address, or browsing behavior. Protecting this data isn’t just good business; it’s often required by law.

When you think about branding, the first thing that probably comes to mind is a logo. While a logo is an important visual symbol, it’s only one piece of a larger puzzle known as your brand identity. A strong brand identity goes beyond a logo to encompass all the visual and emotional elements that define your business and set it apart. In this post, we’ll explore inspiring branding identity examples to show how a cohesive brand can elevate your business.

A logo is more than just a pretty design—it’s the cornerstone of your dietitian practice’s branding. It communicates professionalism, builds trust, and reflects your unique approach to helping clients.

As a branding and logo designer specializing in private practice dietitians and nutritionists, I’ve worked with professionals in diverse niches to create logos that capture their values and mission. Whether you’re launching a new practice or refreshing your brand, a well-crafted logo is an investment that sets you apart and attracts the right clients.

When growing your private practice, having a professional, user-friendly website is a must for dietitians. Your website is often the first impression clients have of your brand. It should reflect your unique expertise, values, and commitment to wellness. This is why websites for dietitians need more than just information—they need cohesive branding and thoughtful design to help set them a part from other practices.

An authentic brand presence can be a powerful asset for women-owned small businesses. When clients visit your website, the experience should align with your values, mission, and unique identity. Customizing your Squarespace site is one of the best ways to achieve this, offering various tools that allow you to create a cohesive, value-driven look without coding. If you’re looking for Squarespace tips to elevate your brand’s online presence authentically, you’re in the right place.

In this guide, we’ll explore how to leverage Squarespace’s customization features to reflect your brand’s essence, connect meaningfully with your audience, and leave a lasting impression. Let's dive into the top Squarespace tips for an authentic and memorable brand.

Squarespace has just introduced that now all Squarespace 7 websites templates can use an update tool that makes it easier to upgrade from Squarespace 7 to 7.1 without losing any data. If you're currently on Squarespace 7, you might be aware of the benefits of moving to Squarespace 7.1 – a more powerful version with flexible layouts, new features, and improved design capabilities. But the fear of data loss often holds people back from making this move. Fortunately, with this new tool, the transition has never been smoother.

In today’s competitive market, it’s no longer enough to offer a great product or service. Women-owned businesses must connect with their audience on a deeper level, and that connection starts with branding. As a branding and logo designer working with women-owned small businesses, I’ve seen firsthand how a brand that reflects your true values can help women and drive lasting success.

Choosing the right platform for your website is a crucial decision that impacts the look, functionality, and overall success of your online presence. If you're considering Showit vs. Squarespace, you're probably weighing factors like design flexibility, ease of use, and overall functionality. As a Squarespace web designer, I've had firsthand experience with the platform and can provide insights into how it compares to Showit. In this post, I'll explore the key differences between the two platforms and highlight why Squarespace might be the better choice for many businesses.