More of your future clients are asking ChatGPT for recommendations. "Who's a good dietitian near me who takes a holistic approach?" "Can you suggest an interior designer for a small kitchen refresh in New Jersey?" Until this week, you had no say in what ChatGPT showed people about your business.
That just changed. On November 10, 2026, OpenAI launched Businesses in ChatGPT in beta, along with a free dashboard called Business Hub. It lets you claim your business in ChatGPT, verify that you own it, and correct the details people see when your business comes up in a conversation. Think of it as a Google Business Profile for AI search.
I claimed my own listing for Patrice Horvath Design the day after launch, so this guide is based on actually going through the process, not just reading about it. Most of what's been written so far is aimed at online stores and big brands. This post is for therapists, dietitians, designers, coaches, educators, and other service-based business owners who want to know what to do and whether it's worth their time.
Short answer: yes, it's worth 15 minutes. Here's how to do it.
What Is ChatGPT Business Hub?
Business Hub is a section inside ChatGPT where business owners can manage how their business appears. You'll find it in the ChatGPT sidebar or at chatgpt.com/business-hub.
Once your claim is approved, you can:
Update your business description, website, category, logo, and cover photo
See how often ChatGPT mentions your business and how many people click through to your website
View "discovery topics," which are general themes from conversations where your website was cited
There's also a feature called Business Agents, a chatbot that answers questions for a business inside ChatGPT. Right now that's limited to eligible US ecommerce and online service businesses, so most service providers can skip it for now.
Business Hub is free at launch. OpenAI hasn't ruled out charging for features later, which is one more reason to get set up while it's simple.
Before You Claim Your Business in ChatGPT: What to Prep
Getting a few things ready first will save you from stopping halfway through.
A ChatGPT account you'll keep. Whoever claims the listing becomes the admin, and the admin controls who else gets access. Use an account tied to your business, not a shared or temporary one. If you work with a web designer or marketing partner, you can give them access later from your own account.
Access to one verification method. ChatGPT will offer you one or more of these, depending on your listing:
Your business phone number (a code by text or automated call)
Your business email address
Your website domain (adding a small DNS record)
A Shopify store connection
A photo ID. After your claim is approved, there's an identity check through a service called Persona. You'll take photos of your ID and yourself.
Your current business details. Have your one-line business description, website URL, and logo handy. Copy them from your Google Business Profile or website so your information matches everywhere.
How to Claim Your Business in ChatGPT, Step by Step
Step 1: Open Business Hub and search for your business
Sign in to ChatGPT and open Business Hub from the sidebar. Search for your business by name or website.
When I searched, my listing already existed. I assume ChatGPT pulled it from my Google Business Profile, which is a good reminder of how much those listings matter. If your business has a Google Business Profile, a Yelp page, or directory listings, there's a good chance you'll find yours too.
Step 2: Select your listing and confirm the account
Choose the listing that matches your business and confirm the ChatGPT account that will manage it.
Step 3: Verify that you own the business
Pick one of the verification methods offered. A quick tip: the phone option sends a code to the number on the listing, not necessarily the number you use today. If that number is outdated, or you don't publish your phone number (many solo business owners don't, for good reason), use the email or domain option instead.
Step 4: Wait for OpenAI's review
After you verify, OpenAI reviews your claim. You can't edit anything yet during this step.
Step 5: Complete the Persona identity check
Once your claim is approved, you'll verify your identity. I started this on my desktop, but it was easy to switch to my phone partway through, and the photo was much clearer. If your computer camera is grainy, go straight to your phone.
Step 6: Review and update your profile
After Persona approves you, you can edit your profile and see your insights. Make sure your description, category, and website match what's on your site and Google Business Profile.
One important note: new profiles publish automatically once approved, and OpenAI support can't unpublish them. Double-check your details before you finish.
Squarespace Tip: Verifying with Your Domain
If you choose domain verification, ChatGPT will give you a TXT record to add to your domain's DNS settings. It sounds technical, but it's a copy-and-paste job.
If your domain is managed through Squarespace:
Open your Squarespace Domains panel and select your domain.
Go to the DNS settings and add a new record.
Choose TXT as the record type.
Paste in the host and value ChatGPT gives you.
Save, then go back to Business Hub and select Verify domain.
Watch the host field. ChatGPT may show the full host name, including your domain at the end. In most DNS panels, you only enter the part before your domain name. If your domain is registered somewhere else, like GoDaddy, you'll add the record there instead. DNS changes can take a little time to update, so if it doesn't verify right away, give it some time and try again.
What Claiming Your Business in ChatGPT Does (and Doesn't Do)
It's worth setting realistic expectations here.
What it does: It gives you control over your official profile, helps fix outdated or incorrect information, and shows you data on mentions and clicks. It also protects your listing from being claimed by someone who isn't you.
What it doesn't do: OpenAI says claiming doesn't guarantee higher placement. ChatGPT still pulls information from your website, reviews, directories, and other places online when deciding what to recommend.
That's the part most business owners will miss. Your Business Hub profile is one piece. What ChatGPT says about you also depends on:
A clear, well-organized website. Plain language about who you help, what you offer, and where you work.
Consistent information everywhere. Your name, services, location, and website should match across your website, Google Business Profile, and any directories.
Strong SEO foundations. Good page titles, meta descriptions, headings, and helpful content make it easier for both Google and AI tools to understand your business.
If any of that feels shaky, that's the real work to focus on next. Claiming your profile takes minutes. A website that clearly explains your business keeps paying off. For further reading check out this post.
A Note for Service-Based Businesses
Some early testers found that when creating a brand new listing, the option for service businesses was marked "Coming soon." That means if ChatGPT doesn't already have a listing for you, you may not be able to create one yet.
If that's you, don't worry. Focus on your Google Business Profile, your website, and your directory listings for now. Those are what ChatGPT seems to draw from anyway, and they'll put you in a better spot when the option opens up. Check back in Business Hub in a few weeks.
Frequently Asked Questions
Is it free to claim your business in ChatGPT?
Yes. Business Hub is free during the beta. OpenAI hasn't said whether any features will cost money in the future.
How long does verification take?
The ownership step and identity check are quick to complete. After that, you're waiting on OpenAI's review, which is still in beta, so timing may vary.
Do I need a physical location to claim my business?
No. Online and service businesses with a website can claim a profile. Local storefronts in the US can currently only claim an existing listing.
Why can't I see my insights yet?
Insights and editing only unlock after the Persona identity check is approved. A blank number can also just mean there isn't enough activity to report yet, not that you have zero mentions.
Can my web designer manage my ChatGPT profile?
Yes. The person who claimed the business can give access to others, like a web designer or marketing partner, through their own ChatGPT accounts.
What if someone else already claimed my business?
Business Hub has an option to dispute ownership. This is one reason it's smart to claim your listing early.
The Bottom Line
Claiming your business in ChatGPT is quick, free, and puts you in control of how your business shows up in a fast-growing place where people look for help. Do it this week while it's simple. Then turn your attention to the bigger piece: a clear website and consistent information across the web, since that's what ChatGPT and Google both rely on.
If you'd like help with the technical side, like domain verification, updating your website so it's easier for AI and search engines to understand, or tightening up your Squarespace SEO, I offer Squarespace support packages for exactly this kind of work. Reach out through my contact page and let's talk about what your site needs.
