A Warm, Elevated Brand and Squarespace Website for Katie Rose Inspired
Katie Rose Inspired
Brand Identity & Logo Design•Squarespace Website Design•Marketing Collateral•Social Media Templates
Katie Rose Inspired is a North Haledon–based interior design studio creating light, inviting homes for families across Bergen County, New Jersey and beyond. As Katie’s business began to take off, she was ready to move on from a DIY WordPress website and logo that no longer reflected the level of professionalism, care, and expertise she brought to her work. We partnered on a full rebrand and custom Squarespace website, along with social media templates and branded collateral, to give her business a cohesive, polished presence designed to grow with her.
When Katie first reached out, she knew her existing website wasn’t doing her work justice. The WordPress site felt very DIY, didn’t showcase her portfolio effectively, and lacked the refined, established feel of a professional interior design studio. Her original logo relied on an illegible script and an overly pink color palette that no longer aligned with her evolving aesthetic. With more inquiries coming in and larger projects on the horizon, Katie was ready for a brand and website that felt elevated, clear, and confident.
Katie’s vision for her brand was deeply rooted in meaning. She believes a home should feel like an oasis — a place of peace, comfort, and clarity — and wanted her online presence to reflect that same sense of calm and intention. We began with a full brand identity, creating a warm, feminine, and modern visual direction that balanced elegance with approachability. The color palette features soft mauves, warm neutrals, off-white, and soft black, creating contrast while maintaining a light, airy feel. Modern sans-serif typography was paired with a subtle script to add personality without sacrificing legibility.
A custom rose icon was incorporated into the brand as a meaningful nod to Katie’s middle name and family history, adding depth and intention to the identity. Multiple logo variations were created for flexibility across her website, social media, and print materials, along with a branded pattern to tie everything together. Clear descriptors like “design” and “decor” were intentionally included to make her services immediately understandable to new visitors.
Her new Squarespace website was designed to feel calm, elevated, and easy to navigate, mirroring the experience Katie provides her clients. The site includes pages for Home, About, Services, Portfolio, individual project pages, and Contact, all thoughtfully optimized with local keywords to support visibility in Bergen County and Northern New Jersey. A major focus was placed on the portfolio, with each project structured to show the starting point, transformation, and final reveal through before-and-after imagery and clear storytelling. This approach helps potential clients understand both Katie’s process and the impact of her work before they ever reach out.
Beyond the website, we extended the brand into a full suite of collateral, including social media templates, a business card, and a branded email signature. These assets allow Katie to show up consistently and confidently across every touchpoint, from Instagram to client inquiries.
Since launch, Katie has shared how transformative the process has been for her business. In her words: “Patrice worked with me on rebranding for my business and then helped create and launch my new website. I would NEVER have been able to do any of this to the level Patrice was able to. She truly works alongside you, helps navigate your questions and concerns and ultimately leaves you with everything you need to leave with confidence. Patrice was wonderful to work with and would highly recommend her.”
“Patrice worked with me on rebranding for my business and then helped create and launch my new website. I would NEVER have been able to do any of this to the level Patrice was able to. She truly works alongside you, helps navigate your questions and concerns and ultimately leaves you with everything you need to leave with confidence. Patrice was wonderful to work with and would highly recommend her.”
