A Bold, Flowy Brand and Automated Web for Breathe2Flow Yoga
Breathe 2 Flow
Brand Identity & Logo Design•Squarespace Website Design with Breely•Marketing Collateral•Merch•Email Design & Automation•Tagline Creation
Breathe2Flow, founded by Lindsay Riley, hosts fun pop-up yoga events across Connecticut — from first-timers to seasoned yogis, sometimes with rescued animals like bunnies and pigs. Lindsay came to Patrice Horvath Design with a DIY logo and website that didn’t capture her bright, trendy vibe. We created a full brand suite, automated Squarespace website, scheduling integrations, and even merch to give her business a professional yet playful presence that resonates with her Gen Z audience.
When Lindsay first reached out, her vision for Breathe2Flow was clear: yoga should be fun, approachable, and energizing. Her events often feature unique twists — from glow yoga to animal yoga with rescue bunnies, pigs, and kittens — and she wanted her brand to reflect that same bold, playful spirit. But with a DIY logo and website, her business lacked the professionalism and polish she needed to grow.
We began with a full brand suite, designing a logo that captured her personality and favorite tree pose — complete with a bunny icon to nod to her animal yoga events. The brand’s style direction was fun, trendy, flowy, bright, and bold. We built a custom palette of pink, purple, orange, and off-white, paired with Gen Z-inspired typography and gradients that felt modern and eye-catching. Along with the primary logo, we created multiple secondary marks, including an arch-shaped seal that Lindsay loves using across social and merchandise.
Her Squarespace website was designed to feel seamless, colorful, and easy to navigate. In addition to main pages — Home, Events, Blog, About, and Contact — we integrated Breely scheduling software, which allowed participants to register, pay, and sign waivers all in one flow. We also set up automations for event reminders and tracking, saving Lindsay countless hours she used to spend chasing down paperwork.
Beyond branding and the website, we extended her identity into a full suite of collateral: a business card, branded email signature, and Mailchimp templates with a $5 welcome offer, monthly event calendars, and blog highlights. We also helped launch her merch line through Printful, designing crop tops, sweatshirts, hats, and bags with the playful tagline “Catch the Vibe, Feel the Flow.” With print-on-demand integration, she can sell without the upfront costs of inventory.
Since launch, Lindsay has received glowing feedback from her community and shared that the new branding and website give her confidence while freeing her to focus on teaching. In her words: “Patrice has completely blown me away with her creativity and website development skills… from merch and branding to website design, her work consistently exceeds my expectations.”
“Patrice has completely blown me away with her creativity and website development skills. I highly recommend her! I shared my vision, and every time she brought it to life beautifully. From merch and branding to website design, her work consistently exceeds my expectations—I’m impressed every single time. She is also extremely organized and has excellent time management skills, which makes working with her such a smooth and enjoyable experience.”
