Energizing Identity & Website for Education Consultant
Coley Conter Education
Brand Identity & Logo Design•Squarespace Website Design•Marketing Collateral
Coley Conter, an educational consultant and literacy coach, came to Patrice Horvath Design seeking a brand and website that reflected the purpose and energy she brings to her work. With her original site built on a DIY template, she lacked cohesive branding and the professional presence needed to match her expertise. We collaborated to create a thoughtful brand identity, bold yet approachable visuals, and a polished Squarespace website that captures her values and supports her growing business, including her upcoming book launch.
When Coley Conter first approached Patrice Horvath Design, her website was functional but generic, offering little visual personality or clear expression of her work. As a literacy coach and educational consultant, Coley’s mission is to empower teachers and leaders through purposeful, collaborative, and energizing professional development. She needed a brand that could communicate her credibility while also capturing the creativity and joy she brings to her practice.
We began the branding process by exploring moodboards that reflected Coley’s values: purposeful & impactful, collaborative, energizing, authentic, and credible. During this stage, she was drawn to the idea of a bold “C” mark as a central brand element. We refined this concept into a vibrant logo that combines strong typography with a custom script for “Coley” paired with a clean, modern sans serif for “Conter.” The final logo includes a colorful segmented “C” pattern, symbolizing collaboration, creativity, and the dynamic nature of learning.
Color was another key component of this identity. Drawing inspiration from a stylist’s recommendations for Coley’s professional wardrobe, we selected a palette that would not only flatter her in presentations but also reflect the energy and warmth of her process. Bold yellows and reds bring vitality, blues ground the palette with trust and professionalism, and neutral tones provide balance. To support the system, we designed a subtle background pattern that adds texture without overwhelming the visuals.
Her new Squarespace website brings this branding to life across a thoughtful structure of pages: Home, About, Services, Events, and Contact. With responsive design, clear calls to action, and space to highlight upcoming books and speaking engagements, the site positions Coley as a trusted authority while remaining approachable and easy to navigate. Professional photography was integrated seamlessly into the design, giving the site a polished, personal feel.
Finally, we extended the brand into a business card design featuring the segmented “C” and supporting pattern. The result is a cohesive identity system that feels both professional and personal, giving Coley the confidence to step forward with her growing business. Since launch, she has received enthusiastic feedback on her branding and website, and she now feels prepared to promote her work and upcoming publications with clarity and impact.
“Patrice is excellent at what she does. She created a beautiful logo for my company which was better than I could have imagined. I feel like she truly understood the brand I was going for when I really couldn’t put it into words. The same is true for her web design. She’s super professional, creative, and smart. I enjoyed the experience so much that she’s designing a second site for me!”
