Pet Prep Initiative Branding, Website & Course Design
Pet Prep Initiative
Branding and Logo Design • Course Development • Website Design
Pet Prep Initiative is a UK-based business founded by Laura Ward, focused on helping pet owners feel confident, prepared, and informed through accessible, expert-led education. Patrice Horvath Design partnered with Laura to create a cohesive brand identity and custom Squarespace website, along with a fully developed digital course experience. The goal was to build a professional yet approachable brand that could support both course sales and long-term authority in the pet education space.
The branding direction was playful, friendly, and engaging—while still maintaining a polished, trustworthy feel. Through a collaborative process, we developed a full suite of logo variations, a bright and inviting color palette, and custom patterns that added personality across touchpoints. The final brand strikes a balance between fun and credibility, helping Laura connect with a wide audience of pet owners, from first-time adopters to experienced caregivers.
In addition to the branding, Patrice Horvath Design designed and built a custom Squarespace website tailored to support both user experience and business goals. The site was structured to clearly communicate Laura’s expertise while guiding visitors toward her digital course offering. Thoughtful page layouts, strategic calls-to-action, and SEO best practices were implemented to ensure the site is both visually engaging and easy to navigate—aligned with the standard process used across all web projects.
A key component of this project was the creation and integration of Laura’s digital course using Squarespace Courses. The course includes a user-friendly dashboard, video content, and structured learning modules designed to provide a seamless experience for students. To further extend the value of the course, the content was also designed in a book-style format for both digital and print use—giving Laura a versatile asset she can use across her business.
Despite working from different countries, the collaboration remained smooth and efficient, with clear communication and a streamlined process from start to finish. The result is a cohesive brand and platform that not only reflects Laura’s expertise but also positions her as a trusted authority in her field.
As Laura shared:
“Patrice was friendly and professional. She understood my needs and created some perfect designs based on our conversation. No revisions needed! I love my logo, branding concepts and patterns. Super helpful to have everything in one tidy folder to pass onto web designers or printers. I will be using Patrice again.”
“Patrice was friendly and professional. She understood my needs and created some perfect designs based on our conversation. No revisions needed! I love my logo, branding concepts and patterns. Super helpful to have everything in one tidy folder to pass onto web designers or printers. I will be using Patrice again.”
