Launching a Nutrition Practice Built on Trust
Lauren Cohen Nutrition
Brand Identity & Logo Design•Squarespace Website Design
Lauren Cohen, a registered dietitian returning to private practice after some time focused on raising her family, needed a professional brand and website to support the launch of her new business. Through a custom brand identity and fully custom Squarespace website, I created an elevated online presence that reflects her warm, client-centered approach while positioning her as a trusted nutrition expert. The project included custom logo design, visual branding, SEO foundations, and a blog-focused website designed to educate, connect with potential clients, and support the long-term growth of her practice.
After ten years away from private practice, Lauren was ready to reintroduce herself to the nutrition space with a brand that reflected both her expertise and her values. As she prepared to launch her new business, she wanted to create a strong first impression that felt professional, approachable, and trustworthy while helping potential clients feel confident reaching out for support.
Through a collaborative discovery process, we identified the qualities that would shape the foundation of the brand: elevated, empowering, modern, warm, and trustworthy. Lauren's approach to nutrition is rooted in providing thoughtful guidance, practical education, and personalized support rather than quick fixes or restrictive solutions. It was important that every aspect of the brand communicated that philosophy.
The visual identity features an elegant custom wordmark paired with a sophisticated mauve and merlot color palette that feels refined while remaining approachable. The branding strikes a balance between professionalism and warmth, allowing Lauren to stand out within the wellness space while reinforcing the high level of care and expertise she brings to her clients.
To support the launch of her practice, I also designed and developed a fully custom Squarespace 7.1 website tailored to Lauren's goals. The site was strategically structured to clearly communicate her services, philosophy, and client experience while making it easy for prospective clients to take the next step. Because education is a core component of Lauren's work, we built the website with a strong blog foundation, giving her a platform to share nutrition resources, answer common questions, and continue building trust with her audience over time.
In addition to custom design and development, the project included foundational SEO setup to help establish visibility from launch and support future growth. The result is a cohesive brand and website that not only reflects Lauren's expertise and personality but also provides a professional platform for the next chapter of her business. Today, she has a polished online presence that feels authentic to her voice, supports her marketing efforts, and gives prospective clients a clear understanding of the thoughtful care they can expect when working with her.
“Working with Patrice on my website was such a positive experience from start to finish. She brought a thoughtful, organized, and creative approach to every part of the process and truly took the time to understand both my vision and the feeling I wanted my site and practice to convey.
I especially appreciated her patience while I sorted through my ideas and her ability to balance aesthetics with functionality. The final site feels polished, thoughtful, and very aligned with my voice while still being easy for clients to navigate.
Beyond the design itself, she helped me clarify my strengths, refine my messaging, and think more intentionally about how I wanted to present myself and my practice. That insight and guidance ended up being valuable in ways I hadn’t initially expected.
She was responsive, collaborative, detail-oriented, and incredibly thoughtful throughout the many refinements and decisions that go into building a website intentionally. I’m genuinely proud of what we created together and would absolutely recommend her to anyone looking for a designer who combines creativity with professionalism and care.”
